Post by sinthiya007 on Nov 6, 2024 23:40:13 GMT -5
What is SMS Marketing?
SMS Marketing is one of the aspects of Mobile Marketing, which consists of sending text messages , via mobile telephone devices, to potential customers, customers or former customers.
Its purpose is to attract, maintain or revitalize engagement with the brand , through sending information, promotions or offers.
Advantages of using SMS Marketing in companies
You already know what SMS Marketing is, but perhaps on page seo service
you are still not convinced to use this channel in your business because you still don't know all its advantages!
SMS is one of the channels with the best results , here are some of its advantages:
Low investment
One of the advantages of SMS service is the implementation cost which is relatively low .
Almost instant opening
Recent studies reveal that the opening time of an SMS is 90% within 5 seconds of receiving it.
High opening rate
SMS Marketing has a huge open rate. While most of the emails that a contact receives are not even read, practically all of the SMS sent are opened and read because it is difficult to resist curiosity when you hear the message signal or the sound of your phone vibrating.
High conversion rate
SMS Marketing has a high conversion rate , meaning that there are many more contacts carrying out an action than with other marketing strategies.
Segmentation
SMS Marketing is part of a flexible platform. Messages can be targeted to a specific group or sent to thousands of people.
Therefore, a good marketing campaign must be segmented in order to be better adapted to the needs of each group or segment. SMS is the ideal way to accurately reach niche markets.
Data protection in SMS Marketing
To start using SMS marketing, you must comply with data protection rules , where the brand must clearly ask for opt-in, that is, permission from customers to be able to interact with each of them by sending SMS.
Sending messages without the recipients’ consent can have a very negative impact on your brand’s reputation.
The importance of SMS in an omnichannel strategy
Omnichannel is a cross-channel content strategy that organizations use to improve user experience and drive better relationships with their audience across touchpoints.
SMS Marketing is one of the aspects of Mobile Marketing, which consists of sending text messages , via mobile telephone devices, to potential customers, customers or former customers.
Its purpose is to attract, maintain or revitalize engagement with the brand , through sending information, promotions or offers.
Advantages of using SMS Marketing in companies
You already know what SMS Marketing is, but perhaps on page seo service
you are still not convinced to use this channel in your business because you still don't know all its advantages!
SMS is one of the channels with the best results , here are some of its advantages:
Low investment
One of the advantages of SMS service is the implementation cost which is relatively low .
Almost instant opening
Recent studies reveal that the opening time of an SMS is 90% within 5 seconds of receiving it.
High opening rate
SMS Marketing has a huge open rate. While most of the emails that a contact receives are not even read, practically all of the SMS sent are opened and read because it is difficult to resist curiosity when you hear the message signal or the sound of your phone vibrating.
High conversion rate
SMS Marketing has a high conversion rate , meaning that there are many more contacts carrying out an action than with other marketing strategies.
Segmentation
SMS Marketing is part of a flexible platform. Messages can be targeted to a specific group or sent to thousands of people.
Therefore, a good marketing campaign must be segmented in order to be better adapted to the needs of each group or segment. SMS is the ideal way to accurately reach niche markets.
Data protection in SMS Marketing
To start using SMS marketing, you must comply with data protection rules , where the brand must clearly ask for opt-in, that is, permission from customers to be able to interact with each of them by sending SMS.
Sending messages without the recipients’ consent can have a very negative impact on your brand’s reputation.
The importance of SMS in an omnichannel strategy
Omnichannel is a cross-channel content strategy that organizations use to improve user experience and drive better relationships with their audience across touchpoints.