Post by habiba123820 on Nov 1, 2024 22:58:31 GMT -5
Very generally, e-mailing is a communication tool considered as the long arm of your website. It is used to promote all or part of a site and/or to highlight a particular product or service. And thus maximize in return the traffic and the number of orders.
But when creating a campaign, a question often arises: what graphics should you adopt? Do you decide to use the color code in force in your company and therefore on your website? Or on the contrary, should you distinguish your e-mail communication with a more "event" format?
This is also a question that the Manager wordpress web design agency of Studio Sarbacane , the graphics studio dedicated to Sarbacane users, asks herself every day.
Clarification of answers…
There are no definitive answers to give on this subject, but rather some ideas to put in parallel with your speaking objectives...
Generally speaking, the ideal is to rework the design and graphics of your website. And this for several reasons.
If you are communicating to an audience that is already a customer or if your brand is recognized in its field, communicating with the same color semantics avoids confusion in the mind of your reader. They are used to your colors and will therefore not be surprised when opening the message.
Furthermore, for several years now, unsolicited commercial emails have generally been considered spam by Internet users. Breaking your color code can be surprising to the point of no longer recognizing you and thus making you appear as an illegitimate sender. It is important to keep a few key elements of recognition such as a visible logo for example.
Should my email keep the same design as my website?
Using the same design as your site is ideal for creating periodic newsletters or for recurring sales campaigns, such as those sent by a company such as Cdiscount.com, for example.
Despite everything, breaking established codes to make an impression can become a communication asset if the graphics are well mastered. This "risk-taking" is very often used to communicate in an event-based manner in order to announce an event, a promotional offer, a major new feature or to highlight a new flagship product or service.
In this case, dare to be offbeat and opt for colors that highlight your ad, and no longer your company.
But beware of radical change, as indicated a little above it is important to always keep a key graphic element such as your logo or another distinctive sign of your entity. This is to ensure the good connection between the message and the advertising company, and also not to underestimate the brand's notoriety.
Here are 5 key tips established by the Studio Sarbacane team to help you design your e-mail campaigns:
1/ Always put yourself in the shoes of an Internet user who does not know you and imagine how your message might be interpreted
Think about your target first before moving on to the creative stage of your message.
But when creating a campaign, a question often arises: what graphics should you adopt? Do you decide to use the color code in force in your company and therefore on your website? Or on the contrary, should you distinguish your e-mail communication with a more "event" format?
This is also a question that the Manager wordpress web design agency of Studio Sarbacane , the graphics studio dedicated to Sarbacane users, asks herself every day.
Clarification of answers…
There are no definitive answers to give on this subject, but rather some ideas to put in parallel with your speaking objectives...
Generally speaking, the ideal is to rework the design and graphics of your website. And this for several reasons.
If you are communicating to an audience that is already a customer or if your brand is recognized in its field, communicating with the same color semantics avoids confusion in the mind of your reader. They are used to your colors and will therefore not be surprised when opening the message.
Furthermore, for several years now, unsolicited commercial emails have generally been considered spam by Internet users. Breaking your color code can be surprising to the point of no longer recognizing you and thus making you appear as an illegitimate sender. It is important to keep a few key elements of recognition such as a visible logo for example.
Should my email keep the same design as my website?
Using the same design as your site is ideal for creating periodic newsletters or for recurring sales campaigns, such as those sent by a company such as Cdiscount.com, for example.
Despite everything, breaking established codes to make an impression can become a communication asset if the graphics are well mastered. This "risk-taking" is very often used to communicate in an event-based manner in order to announce an event, a promotional offer, a major new feature or to highlight a new flagship product or service.
In this case, dare to be offbeat and opt for colors that highlight your ad, and no longer your company.
But beware of radical change, as indicated a little above it is important to always keep a key graphic element such as your logo or another distinctive sign of your entity. This is to ensure the good connection between the message and the advertising company, and also not to underestimate the brand's notoriety.
Here are 5 key tips established by the Studio Sarbacane team to help you design your e-mail campaigns:
1/ Always put yourself in the shoes of an Internet user who does not know you and imagine how your message might be interpreted
Think about your target first before moving on to the creative stage of your message.