Notes on SEO and SEM that you should know

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The terms SEO and SEM are widely used today, but do we know what they mean and what they are useful for? Positioning in search engines: Yahoo, Bing, Ask.com… and especially Google, is one of the major marketing tasks if we want our brand to be known in an increasingly global world. The terms SEO and SEM are two different concepts that we will try to explain so that you can use the advantages of each. We are going to see some notes on SEO and SEM that we think you should know and that can add value.



Notes on SEO and SEM that you should know

SEO (Search Engine bulk email campaigns Optimization), also known as natural positioning, is based primarily on appearing among the top positions on Google to achieve greater traffic to our website.



There is no magic formula for natural positioning, but there are various actions that are carried out through SEO.



On-Page SEO means taking into account the different internal factors of our website in order to achieve positioning, that is, making a page attractive to Google, especially with original and relevant content.

OffPage SEO shows the external positioning factors for which we must try to get the largest number of links that point to our website and thus we will have greater authority and notoriety on it.







SEM (Search Engine Marketing) is a set of digital marketing tools used to organize campaigns and publish paid ads on search engines. SEM ads appear at the top, side and bottom of the page and are always labeled “ad” or “sponsored” and are based on advertising on the Internet, so the advertiser pays for each click made.



The main difference between SEO and SEM is that one offers organic or natural results and the other gives results that are achieved through paid advertising campaigns on internet search engines.



After knowing the terms SEO and SEM better, we must keep in mind that both are two sides of the same coin and both must be developed so that the positioning of our page is relevant , so we always recommend having a joint strategy for both.